Guiding Principles
The ideals that shape how Rotarians think, speak, and serve — locally and around the world.
MottoService Above Self
Together, we see a world where people unite and take action to create lasting change.
Across cultures and continents, Rotary brings people of action together to improve lives and communities.
The Four-Way Test
Of all we think, say, or do:
- 01Is it the truth?
- 02Is it fair to all concerned?
- 03Will it build goodwill and better friendships?
- 04Is it beneficial to all concerned?
The Object of Rotary
To encourage and foster the ideal of service as a basis of worthy enterprise — and in particular:
- First The development of acquaintance as an opportunity for service.
- Second High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society.
- Third The application of the ideal of service in each Rotarian’s personal, business, and community life.
- Fourth The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
Core Values
These values guide how we work with each other and our communities.
Areas of Focus
Rotary channels its global network into causes that create lasting change.
Peacebuilding
Promoting peace and conflict prevention and resolution.
Disease
Fighting disease and improving access to health care.
Water
Providing clean water, sanitation, and hygiene.
Maternal & Child
Supporting maternal and child health.
Education
Supporting education and literacy for all ages.
Economy
Growing local economies and creating opportunity.
Environment
Protecting the environment for future generations.
Five Avenues of Service
How clubs organize service — Club, Vocational, Community, International, and Youth Service.
Rotary’s commitment
Rotary values diversity and cultivates a sense of belonging. We welcome people of all backgrounds and strive for equity in our clubs, projects, and leadership — so everyone can take action and create lasting change.
